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Google’s Project Ara Could Be a Nonstarter for a Fashion Forward Society - butr.net

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Google’s Project Ara Could Be a Nonstarter for a Fashion Forward Society

By Published on January 15th, 2015 No Comments


Google’s Project Ara is a modular smartphone project currently its in early stages of development. If you’re in Puerto Rico, you’ll be able to get your hands on the device soon. For the rest of us, we’ll just have to wait for now.

The idea is simple, you buy a module and then connect your desired type of camera, memory, processor, etc. onto the module. Essentially upgrading and swapping out specific pieces you want changed on your phone.

This in sharp contrast to our smartphones today, or any other technology for that matter. Once any one thing goes bad or becomes obsolete, you replace the whole product. Project Ara proposes that if something does become obsolete, you just replace that one item.

I can definitely see the merits in having a device where you can pick and choose exactly what features it has and upgrade accordingly. However, given the popularity of devices such as the iPhone where nothing is replaceable (even the battery), I find it hard for the mass public embracing this idea.

In a culture where technology blurs the lines between utility and fashion, it’s my impression the majority of smartphone users today will continue to wait in long lines for the latest and greatest regardless of how unpractical it may be.

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